In a world racing toward digital everything, one of the most iconic classroom tools is having its best year ever.
In this episode of Distribution Unpacked, host Charles McLaughlin sits down with Steven Boyea, CEO of Dixon Ticonderoga Co., to unpack why traditional classroom products—like the legendary No. 2 pencil—are not only surviving, but thriving.
Steve shares how shifting education trends, funding challenges, and a new generation of teachers are reshaping demand, and what it means for distributors looking to stay relevant. From improving product discovery online to educating younger educators and building smarter product bundles, this conversation highlights where real opportunity exists in today’s evolving classroom.
You’ll learn how to:
- Adapt to changing school funding dynamics and buying behaviors
- Reach and influence the next generation of teachers
- Leverage product data and digital channels to drive demand
- Build larger baskets by connecting complementary products
- Navigate increasing complexity around sustainability regulations
If you think legacy products can’t grow in a modern market, think again. This episode will show you how to win by meeting customers where they are.
