Businesses make purchasing decisions every day. Some are major. Others are so routine they barely get noticed. Paper is one of them.
For most buyers, paper only has to do one thing well: work. It needs to run smoothly, produce professional-looking results, and perform consistently without creating problems on press or in the printer. The trouble is, that requirement often gets treated as separate from, even at odds with, sourcing paper responsibly, as if getting one means giving up a little of the other. Double A’s approach starts from a different premise: both can come from the same tree.
Better Performance Starts with the Paper-Tree
For Double A, performance starts with the Purpose-Grown Paper-Tree. Its dense fiber structure, up to 30 million fibers per gram, gives Double A paper its smooth, thick, and consistent characteristics, For businesses, the benefits are practical: a smooth surface helps product sharp text and vivid color, while consistent thickness and stiffness support reliable feeding, from everyday office printers to high-speed commercial printing.
That’s the first benefit. The second comes from the same tree.
One Tree, Two Benefits
The Purpose-Grown Paper-Tree is grown within agricultural areas, not harvested from natural forests. That gives farmers an additional source of income from their land alongside their seasonal crops, and as the trees grow, they absorb CO₂ along the way.
This is where the Double A story looks a little different from most. The same tree that provides the dense fiber for premium paper is also what creates value for farmers and the surrounding environment. Quality and responsibility aren’t run as two separate programs here, they start at the same source.
The Same Approach Continues Through Production
That same thinking carries through Double A’s Integrated Mill, where each stage of production is connected rather than treated as a separate step. Rainwater is collected in a 35-million-cubic-meter reservoir and used for production, rather than drawing directly from natural rivers. Water used in the mill gets treated and reused, including to irrigate new Paper-Tree saplings.
Bark and wood residue from production become biomass energy, and solar adds another renewable source on top of that. Electric vehicles move raw materials and finished goods between sites, carrying the same approach from production into transport. None of it is dramatic on its own, it’s mostly about using what’s already there instead of reaching for something new: reusing water, turning residue into energy, and cutting emissions where it’s practical to.
A Better Choice Should Do Both
For business buyers, it comes back to what they needed in the first place: paper that performs, keeps work moving, and produces professional results. Double A delivers that, and the same Purpose-Grown Paper-Tree behind it is also creating value for farmers and reducing pressure on natural forests.
There’s no need to choose between the two.
One choice. Both benefits. Double A — Better Paper, Better World.
If you’re a business buyer weighing paper options, ask you S.P. Richards representative about Double A to see how it fits into your printing and paper program.
