Competing with online marketplaces on price alone? That’s a losing game.
In this episode, HP’s Channel Business Manager, Jared Lambert, shares how to shift the conversation—and win—by focusing on what actually matters: trusted brand quality, consistent performance, and long-term customer value.
We dig into the rise of imitation supplies, the risks they bring to end users, and how to use that insight to differentiate. Plus, Jared highlights why verticals like healthcare and education are prime opportunities for contract business, and how HP partners are capitalizing on them.
Key topics discussed:
- The rise of online marketplaces selling copycat HP cartridges and toner supplies
- HP’s approach to protecting their brand through legal measures and partner compliance
- Growth trends in healthcare and education vertical markets
- Indoor air quality concerns with non-original cartridges and VOC emissions
- Strategies for authorized dealers to leverage HP’s brand against competitors
- HP’s commitment to simplifying complexity through dedicated support resources
- Partnership growth between HP and SP Richards
Resources mentioned:
- EP EcoLogo certification for indoor air quality
- HP’s five-pillar value proposition including air quality standards
- HP authorization program requirements
