What does it take to stay relevant in a category everyone thinks they already understand?
In this episode, Adam sits down with Chris Usher, Director of Corporate Sales at TOPS Products, to unpack how a legacy brand is evolving beyond traditional office products and finding new ways to create value for today’s workplace.
Chris shares how TOPS is leaning into innovation, listening more closely to end-user needs, and helping partners reposition “commodity” items as purposeful solutions that drive productivity and organization.
You’ll hear how to:
- Differentiate in categories that feel saturated or price-driven
- Reframe everyday products as essential tools for efficiency and workflow
- Identify new opportunities within existing customer bases
- Stay competitive by aligning with how work is actually getting done today
