Most businesses don’t think twice about their printers, and that’s your in. Printers are often a hidden security risk, which makes them the perfect conversation starter to uncover gaps, boost productivity, and add value.
We teamed up with Brother to give you five simple questions that help open doors with your customers. Use these to have real conversations and lead your customers to a Brother Printer Fleet Assessment, the first step to better security for them and bigger opportunities for you.
1. Are Your Printers Putting Your Business at Risk?
Managing a mix of printer makes and models creates unnecessary IT headaches. More service calls, more downtime, and more wasted time. Standardizing the printer fleet simplifies support, streamlines supply management, and keeps workflows running smoothly.
2. Are Old Printers Leaving Your Network Vulnerable?
Printers are often overlooked endpoints, but they’re connected to the same networks as everything else. Outdated firmware and unmanaged devices leave gaps for cyber threats. Updating and managing printer fleets helps protect sensitive information and strengthens overall network security.
3. Are Your Outdated Printers Vulnerable to Hackers?
Old or unmanaged printers often have open ports and default settings that invite hackers in. A managed print environment regularly updates firmware, closes unused ports, and actively monitors devices, reducing vulnerabilities and keeping networks secure.
4. Do Printer Breakdowns Disrupt Your Workflow?
When a printer fails, productivity follows. Outdated, unreliable devices cause costly downtime and workflow disruptions. Upgrading to modern, multifunction printers helps keep operations moving and adds value with features like direct scanning into document management or learning systems.
5. Are You Overspending on Printing?
Unmanaged fleets can quietly drain budgets with mismatched devices, obsolete supplies, and underused high-end models. A Brother Printer Fleet Assessment helps uncover hidden costs, streamline the fleet, and create new savings opportunities.
Start the Conversation
Don’t wait for customers to ask. Be the one who helps them see the value in a more secure, efficient, and cost-effective print environment.
Ready to grow your business? Request a Printer Fleet Assessment and watch the full 5-part Video Series to identify revenue opportunities, strengthen customer relationships, and deliver real value to your customers.
