Competing with online marketplaces on price alone? That’s a losing game.
In this episode, HP’s Channel Business Manager, Jared Lambert, shares how to shift the conversation—and win—by focusing on what actually matters: trusted brand quality, consistent performance, and long-term customer value.
We dig into the rise of imitation supplies, the risks they bring to end users, and how to use that insight to differentiate. Plus, Jared highlights why verticals like healthcare and education are prime opportunities for contract business, and how HP partners are capitalizing on them.
Key topics discussed:

The rise of online marketplaces selling copycat HP cartridges and toner supplies
HP’s approach to protecting their brand through legal measures and partner compliance
Growth trends in healthcare and education vertical markets
Indoor air quality concerns with non-original cartridges and VOC emissions
Strategies for authorized dealers to leverage HP’s brand against competitors
HP’s commitment to simplifying complexity through dedicated support resources
Partnership growth between HP and SP Richards

Resources mentioned:

EP EcoLogo certification for indoor air quality
HP’s five-pillar value proposition including air quality standards
HP authorization program requirements

We’re joined by Christie Pruett, the new Chief Operations and Technology Officer, and Heena Patel, the SVP of Human Resources at S.P. Richards, for a conversation about leadership, growth, and the people behind the business. As the company continues to grow and evolve, they share how maintaining a strong, people-first culture helps teams stay connected, collaborative, and adaptable in a fast-paced environment.

Christie’s transition from IT to Chief Operations and Technology Officer role
How IT perspective helps bridge departmental silos across the organization
SPR’s massive growth with 35% of staff being new hires in recent months
The challenge and opportunity of onboarding new talent at scale
Building and evolving company culture with fresh perspectives
The family-like atmosphere that keeps long-term employees engaged
Rapid expansion including four new distribution centers in 60-90 days
All-hands-on-deck mentality with leadership working frontlines when needed

Resources and People Mentioned: SPR (the company), GPC (former competitor/acquisition), Carol Stream (distribution center location), Philadelphia/Pennsylvania area operations

We’re talking with Chrissy Sheehan, Senior Channel Manager & Steve Wein, District Sales Manager – Wholesale from Kimberly Clark about elevating restroom experiences and innovative distribution solutions. The conversation covers KC’s smart technology initiatives, sustainability programs, and strategic focus on vertical markets like education and healthcare.

Smart Fit technology and onvation systems for data-driven restroom management
Thrive sustainability program for dispenser recycling and zero waste solutions
Vertical market strategies targeting education, healthcare, and evolving office spaces
Integration of consumer brands like Huggies and Kotex into B2B distribution
Femcare solutions and government regulation compliance
Icon dispenser collections for seamless, customizable restroom experiences
Good-better-best product portfolio simplification
Partnership strategies between KC and distribution partners

Resources mentioned: Castle (key card company), Right Cycle program (now Thrive), onvation service app, KC Pro, Scott Essential, Scott Pro, Icon dispensers