SPR’s Senior Category Marketing Manager Brian Moore sat down with National Account Manager Chris Thorson of Smead/U Brands to discuss the exciting sustainability developments coming to Smead’s subsidiary U Brands in 2024.
Introducing U-Eco: U Brands’ Innovative Use of Natural Materials for Durable and Eco-Friendly Products
U Brands is committed to reducing environmental impact by utilizing minimal amounts of plastic and incorporating renewable natural materials into their new product line: U-Eco.
The star material used in U-Eco’s product line is wheat straw, a natural byproduct of wheat production. Wheat straw contains a chemical called lignin that not only boosts product durability but also renders them tear and water-resistant.
Wheat straw is not the only sustainable solution in the U-Eco product line. Additional benefits include 100% recycled paper and corrugated packaging made from 100% recycled materials.
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