The measurement of a company’s environmental impact is more relevant now than ever. An awareness of one’s manufacturing practices can help a company create a strategy to reduce wasteful spending and produce more eco-conscious products. These efforts can also pique the interest of customers who want to support a company that has a clear commitment to protecting the environment.
A company committed to a long-term business plan to build long-lasting, dependable products in an environmentally flourishing world is highly attractive to a growing amount of potential and current customers, as well as dealers that promote that business.
The Positive Effect on Dealers
Brother implements an “At Your Side” strategic commitment to environmental sustainability, ensuring that dealers are kept at the top of their minds when developing a plan to decrease their environmental impact while increasing the sustainability of their business operations. This plan can help fuel sales and create loyalty between customers and dealers while developing a sense of trust with the Brother brand.
Top-Tier Environmental Performance
Brother takes the initiative to look at every stage of a product’s life cycle, from design, development, and manufacturing to customer usage, disposal, and recycling. By doing so, not only is Brother acting responsible for conserving natural resources and protecting global ecosystems, but they’re investing in the future of the brand by committing to better business practices. Take a look at how Brother plans to implement their performance plan for a more positive sustainable impact.
- Reduction of CO2 Emissions: 2030 target to reduce carbon emissions across the value chain by 65% (From 2015 levels)
- Resource Circulation (Target 2030): Commitment to ensure sustainable use of natural resources in business operations and minimize the environmental impact due to wastes
- Biodiversity Conversation: 10-Year partnership with National Arbor Day Foundation supporting reforestation and protection of our ecosystem
Environmentally Conscious Brother Supplies
Brother is committed to meeting the requirements of EPEAT, an environmental rating and global registry program, but this is just one act that shows their commitment to reducing global waste. Brother goes the extra mile to ensure that their printing supplies leave less of an environmental footprint on the world by creating their own set of internal guidelines and solutions. This is part of their environmental performance, which includes supply recycling.
- Toner and Ink Cartridge Recycling Program: Brother offers a free cartridge collection and recycling program for Brother Genuine Ink & Toner. Reuse the shipping box from a new Brother toner or ink cartridge to package and send back the used cartridge.
- CO2 Emissions Awareness: Brother is committed to reducing CO2 emissions in its business operations by 2050 and helping to create a carbon-free society. This means engineering products that are smaller and lighter without sacrificing efficiency while using solar-powered generation and renewable systems for both heating and cooling during production.
- ENERGY Star-Compliant Products: Brother offers a wide range of printers and all-in-ones that are ENERGY STAR® compliant. The devices that earn an ENERGY STAR® seal are on recording to conserve energy without sacrificing high-quality performance.
What This Means for Brother
Brother already has one step in the future with its current environmentally friendly practices. Brother’s commitment to sustainability initiatives drives positive global impact and strengthens its position as a leader in environmental sustainability. This makes Brother, a company with a strong reputation for producing reliable, durable products, a true leader in office solutions.
