S.P. Richards launches managed email and social media program for independent dealers

October 17th, 2012

S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE) and leading wholesale distributor of business and office supplies, announced today…

S.P. Richards launches managed email and social media program for independent dealers

CampaignAdvantage™, an automated email and social media platform launching this month, will provide independent dealers a powerful new tool to reach their customers and prospects. The program offers an ideal solution for those dealers looking to consistently deploy marketing campaigns via email and social media, but who have been hindered by time or resource constraints. For dealers already leveraging email marketing and social media, CampaignAdvantage™ will provide the perfect complement to their efforts.

Included in CampaignAdvantage™ integrated marketing campaigns are promotions sent directly to the dealer‘s provided opt-in email database of customers, posted to their Facebook page and tweeted from their Twitter account. These activities take place without any effort on the part of the dealer. All dealer customer email lists are housed on a secure server and S.P. Richards Company has no visibility into this confidential information. Additional program support material will include editable flyers and web banners and be available through S.P. Richards new MarketingOnDemand Portal.

Coleson Chase, S.P. Richards project manager for the program said, “CampaignAdvantage™ will provide dealers a turnkey program to jumpstart or augment their email and social media marketing efforts. Combined with the additional tools supporting each campaign, dealers will be able to drive significant product awareness and sales with very little investment in time.”

Jim O’Brien, SVP of Marketing added, “The reception for this suite of marketing tools has been exceptional. We are tremendously excited at the potential this program has to move the needle.”

Additional details on the program can be obtained by contacting a local S.P. Richards Sales Representative.

S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning and breakroom supplies from all of the major industry manufacturers. S.P. Richards Company markets several private label lines under the brand names of Lorell, Integra, Sparco, Genuine Joe, Nature Saver, Compucessory, Elite Image and Business Source. The company operates over 40 Distribution Centers across the United States and Canada.

Genuine Parts Company is a distributor of automotive replacement parts in the U.S., Canada and Mexico. The Company also distributes industrial replacement parts in the U.S. and Canada through its Motion Industries subsidiary. S.P. Richards Company, the Office Products Group, distributes business products nationwide in the U.S. and in Canada. The Electrical/Electronic Group, EIS, Inc., distributes electrical and electronic components throughout the U.S., Canada and Mexico. Genuine Parts Company had 2011 revenues of $12.5 billion.

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