S.P. Richards introduces 2013 Market Share Development Program



July 2nd, 2012

S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE) and leading wholesale distributor of business and office supplies, announced today…

S.P. Richards introduces 2013 Market Share Development Program

The 2013 S.P. Richards Market Share Development (MSD) Program has been launched, including a collection of innovative print and electronic marketing resources developed to support their independent dealer customers’ sales and marketing efforts. This year’s offering features several exciting program additions and enhancements including:

Smart Choice™ Catalog returns – back by popular demand. The SmartChoice™ Catalog features a well-merchandised offering of S.P. Richards Company proprietary brands providing extremely competitive consumer price points and strong dealer margins

Full Line Catalog design improvements and return of the Consumer Priced edition –the 2013 Catalog will incorporate significant design enhancements to improve the consumer shopping experience. In addition, the Consumer Priced version of the catalog will be making a comeback

New Lorell® Brand Marketing Tools – a Lorell® Catalog, promotional flyer and Seating Solutions poster have been developed to help dealers gain sales in this profitable furniture and furniture accessories line

Genuine Joe™ Brand Flyer – showcasing GJO cleaning and breakroom supplies

Made in the USA Bargain Buys Flyer – this addition to the Bargain Buys Flyer series will feature items made exclusively in the USA

CampaignAdvantage™ coming soon – a fully-featured SPR managed email and social media marketing program for independent dealers

Consumer Product Reviews – are coming to S.P. Richards SearchPro™ enhanced e-content

Your Business Source® Dealer Network launches – a powerful program dedicated to building on the strength of the independent dealer channel

Jim O’Brien, S.P. Richards Company SVP of Marketing commented on the program launch, “This year’s MSD Program features an exciting array of innovative resources to help dealers profitably grow with their existing customers, develop new business and strengthen their position in the market place. We’ve built on a solid foundation to deliver what we believe is our most impactful offering of sales and marketing tools to date.”

Additional details on the 2013 MSD Program can be obtained by contacting a local S.P. Richards Sales Representative.

S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning and breakroom supplies from all of the major industry manufacturers. S.P. Richards Company markets several private label lines under the brand names of Lorell, Integra, Sparco, Genuine Joe, Nature Saver, Compucessory, Elite Image and Business Source. The company operates over 40 Distribution Centers across the United States and Canada.

Genuine Parts Company is a distributor of automotive replacement parts in the U.S., Canada and Mexico. The Company also distributes industrial replacement parts in the U.S. and Canada through its Motion Industries subsidiary. S.P. Richards Company, the Office Products Group, distributes business products nationwide in the U.S. and in Canada. The Electrical/Electronic Group, EIS, Inc., distributes electrical and electronic components throughout the U.S., Canada and Mexico. Genuine Parts Company had 2011 revenues of $12.5 billion.




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