Press Release – Create-a-Flyer 2™ Program Launch



November 14th, 2011

S.P. Richards Company, a wholly owned subsidiary of the Genuine Parts Company (GPC:NYSE) and leading wholesale distributor of business and office supplies, announced today…

Create-a-Flyer 2™ Program Launch

S.P. Richards Company announces the launch of Create-a-Flyer 2™, a dynamic sales promotion builder.
Create-a-Flyer 2™represents the next generation of DIY marketing and features innovative advancements including more template choices and customization capabilities, improved search functionality and the addition of PowerPoint and HTML output options.

“The original Create-a-Flyer program has been extremely popular with dealers interested in building customized sales promotions on the fly,” said Larry Goodman, SPR Director of Marketing. We’re excited to see where dealers take the program using the new enhancements we’ve introduced.

Initial feedback on the program has been positive. “Create-a-Flyer 2 has incredible functionality,” said Jane Milam of Barefield Workplace Solutions. “It’s great having the entire database of products available to use and being able to download HTML code for emailing is critical. We’re extremely happy with the program.”

Melanie Lepper of Office Supplies 2 U, Inc. added, “Fabulous and easy to use enhancements! I love being able to convert flyers into PowerPoint and HTML formats. Excellent job!”

The Create-a-Flyer 2™program is a value-added benefit available to Advantage Program members. Dealers interested in Create-a-Flyer 2™or the Advantage Program should contact their local S.P. Richards Sales Representative for details.

S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning supplies and breakroom products from all of the major industry manufacturers. S.P. Richards Company markets several private label lines under the brand names of Business Source, Lorell, Integra, Sparco, Genuine Joe, Nature Saver, Compucessory and Elite Image. The company operates over 40 Distribution Centers throughout the United States and Canada.

Genuine Parts Company is a distributor of automotive replacement parts in the U.S., Canada and Mexico. The Company also distributes industrial replacement parts in the U.S. and Canada through its Motion Industries subsidiary. S.P. Richards Company, the Office Products Group, distributes business products nationwide in the U.S. and in Canada. The Electrical/Electronic Group, EIS, Inc., distributes electrical and electronic components throughout the U.S., Canada and Mexico. Genuine Parts Company had 2010 revenues of $11.2 billion.




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