July 07, 2010

S.P. Richards Company, a wholly owned subsidiary of the Genuine Parts Company (GPC:NYSE) and leading wholesale distributor of business and office supplies, announced today...

S.P. Richards Company and Red Cheetah collaborate on launch of Spanish language version of website

Red Cheetah has introduced a Spanish version of their dealer website utilizing e-content developed by S.P. Richards Company. Spanish language content was first launched on S.P. Richards’ product information website, iteminfo.com last year. Red Cheetah becomes the first industry system provider to deploy the Spanish content option for their dealers.

“It’s estimated that 12.3% of the total US Internet population is Hispanic and the percentage growth of this demographic’s use of the Internet is outpacing all other segments of the population”, said Paul Gatens, S.P. Richards Director of Marketing Information. “We believe there are a large number of current users who will prefer to use the Spanish version in addition to a large group of people for whom this enhancement opens up a new opportunity to utilize the site. We’re making the information that populates iteminfo español available to system providers and dealers with proprietary systems, enabling bilingual capabilities on their websites as well.”

Andrew Morgan, President of Red Cheetah added, “We’re pleased to be the first industry system provider to take advantage of this opportunity. We strive to provide our dealers a competitive advantage in the marketplace is this is another example of delivering value to our dealer customers and their customers as well.”

S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning and breakroom supplies from all of the major industry manufacturers. S.P. Richards Company markets several private label lines under the brand names of Lorell, Integra, Sparco, Genuine Joe, Nature Saver, Compucessory, Elite Image and Business Source. The company operates 44 Distribution Centers in the United States and Canada.

Genuine Parts Company is a distributor of automotive replacement parts in the U.S., Canada and Mexico. The Company also distributes industrial replacement parts in the U.S. and Canada through its Motion Industries subsidiary. S. P. Richards Company, the Office Products Group, distributes business products nationwide in the U.S. and in Canada. The Electrical/Electronic Group, EIS, Inc., distributes electrical and electronic components throughout the U.S., Canada and Mexico. Genuine Parts Company had 2009 revenues of $10.1 billion.

About Red Cheetah Red Cheetah provides online tools to better connect office supply dealers with customers and wholesalers. Designed by office dealers for office dealers, Red Cheetah is the only company offering simple, powerful 100% web based software. Red Cheetah is built for small, mid-size and large dealers. The company site can be found at www.redcheetah.com.

CONTACT INFORMATION:
Red Cheetah
515 Congress Avenue
Suite 2200
Austin, TX 78701
Phone: (512) 439-0585
Sales: (866) 878-9257
Toll Free: (866) 878-9257
Email: press_releases@redcheetah.com