July 02, 2010
S.P. Richards Company, a wholly owned subsidiary of the Genuine Parts Company (GPC:NYSE) and leading wholesale distributor of business and office supplies, announced today...
S.P. Richards introduces 2011 Market Share Development Program
The 2011 S.P. Richards Market Share Development (MSD) Program has been launched, including a collection of innovative print and electronic marketing resources developed to support their independent dealer customers’ sales and marketing efforts. This year’s offering features several exciting new programs including:
- FurnitureAdvantage™– an expansive offering of quick ship furniture items supported by both print and online catalogs, factory direct pricing and an automated order fulfillment process
- PrintSmart™– a turnkey managed print services program enabling dealers to oversee the print assets of their customers, bundling service and supplies to provide greater efficiencies and savings
- MyAnalystPro™– Version 2.0 of the patent-pending MyAnalyst program, MyAnalystPro™ combines BidPro™, MyReports™ and MarketLink™ to provide independent dealers the most fully-featured sales and margin management tool available
- Select Preferred Catalog – a streamlined 10,000 item catalog featuring a more focused selection of preferred vendors along with SPR proprietary brands including the new Business Source® brand, developed exclusively for the independent dealer channel
- Business Development Toolkit – an innovative online resource featuring downloadable letters, sell sheets, presentations and more to help dealers support strategic go-to-market initiatives such as Buy Local, Go Green, and Single Sourcing
Larry Goodman, S.P. Richards Company Director of Marketing commented on the program launch, “The 2011 MSD Program provides the resources dealers need to build an integrated marketing plan designed to develop new customers, retain and profitably grow their business with existing accounts and enhance the overall customer relationship experience.”
Additional details on the 2011 MSD Program can be obtained by contacting a local S.P. Richards Sales Representative.
S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning and breakroom supplies from all of the major industry manufacturers. S.P. Richards Company markets several private label lines under the brand names of Lorell, Integra, Sparco, Genuine Joe, Nature Saver, Compucessory, Elite Image and Business Source. The company operates 44 Distribution Centers in the United States and Canada.
Genuine Parts Company is a distributor of automotive replacement parts in the U.S., Canada and Mexico. The Company also distributes industrial replacement parts in the U.S. and Canada through its Motion Industries subsidiary. S. P. Richards Company, the Office Products Group, distributes business products nationwide in the U.S. and in Canada. The Electrical/Electronic Group, EIS, Inc., distributes electrical and electronic components throughout the U.S., Canada and Mexico. Genuine Parts Company had 2009 revenues of $10.1 billion.
