July 17, 2009

S.P. Richards Company, a wholly owned subsidiary of the Genuine Parts Company (GPC:NYSE) and leading wholesale distributor of business and office supplies, announced today...

S.P. Richards Company launches Imagebuilder, a turnkey custom promotional products program for independent dealers

With the launch of www.sprimagebuilder.com, S.P. Richards Advantage Dealers now have an instant entry into the $19 Billion custom promotional products market. The website showcases a comprehensive offering of best-in-class products from the leading suppliers in the promotional products industry. In addition, the site provides a streamlined and efficient order procurement system, enabling dealers to manage the quote process, as well as fulfillment and tracking of customer orders.

Chuck Macpherson, S.P. Richards VP of Dealer Development said, “Our customers have been looking for additional product categories to sell and we see the promotional products market as an ideal fit. Independent dealers have a great opportunity to leverage existing relationships to capture sales in a fragmented category with huge upside potential.”

Additional details on the SPR Imagebuilder program can be obtained by contacting a local S.P. Richards Sales Representative.

S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning and breakroom supplies from all of the major industry manufacturers. S.P. Richards Company markets several private label lines under the brand names of Lorell, Integra, Sparco, Genuine Joe, Nature Saver, Compucessory, and Elite Image. The company operates 44 Distribution Centers in the United States and Canada.

Genuine Parts Company is a distributor of automotive replacement parts in the U.S., Canada and Mexico. The Company also distributes industrial replacement parts in the U.S. and Canada through its Motion Industries subsidiary. S. P. Richards Company, the Office Products Group, distributes business products nationwide in the U.S. and in Canada. The Electrical/Electronic Group, EIS, Inc., distributes electrical and electronic components throughout the U.S., Canada and Mexico. Genuine Parts Company had 2008 revenues of $11.0 billion.