June 29, 2009
S.P. Richards Company, a wholly owned subsidiary of the Genuine Parts Company (GPC:NYSE) and leading wholesale distributor of business and office supplies, announced today...
S.P. Richards Announces Major Enhancements to 2010 Market Share Development Program
The 2010 S.P. Richards Market Share Development (MSD) Program has been expanded to include an expanded array of dynamic print and electronic marketing tools developed to support their independent dealer customers’ sales and marketing efforts. This year’s offering features several exciting new programs including:
- Imagebuilder - A full-featured website that provides dealers a turnkey entry into the profitable custom promotional products. Featuring best-in-class products from the leading promotional products vendors, Imagebuilder also gives dealers a streamlined state-of-the-art order management system to quote, process and track their customer orders.
- Engage - An economical and easy-to-use email marketing resource providing dealers ready-made electronic promotions to send to their opt-in subscribers. With Engage, dealers can educate, promote, and build deeper relationships with their customers.
- DesignMadeEasy2 - An upgraded version of the DesignMadeEasy program, this furniture design and sales tool helps prospective furniture prospects visualize exactly what their new office space will look like. It features 2D and 3D renderings, rotating room and product views, and will provide dealers the ability to layout work spaces featuring the entire S.P. Richards Furniture offering.
The 2010 MSD Program provides everything independent dealers need to build an integrated marketing plan designed to develop new customers, retain and profitably grow share of business with existing accounts and enhance the overall customer relationship experience. Dealers can choose from the industry’s leading publications such as the Full Line Catalog, Green Catalog, SmartChoice Catalog, Cleaning & Breakroom Supply Catalog featuring the hugely popular Genuine Joe Brand, and the Furniture Catalog. In addition, promotional flyers such as the successful Signature Series and Bargain Buys flyers are complemented by flexible tools such as the Flex-Flyer and Create-a-Flyer which allow total customization of products and pricing.
From an online standpoint, S.P. Richards Enhanced E-Content continues to set the pace, providing dealers the industry’s premier online product information and search resource built to deliver consumers the most intuitive and enjoyable dealer website experience.
To help dealers enhance their profitability, S.P. Richards Company developed the patent-pending sales and margin management software innovation, MyAnalyst. This one-of-a-kind program is helping an ever-growing number of dealers identify and prioritize opportunities to improve their margins, while saving their customers money.
Larry Goodman, S.P. Richards Company Director of Marketing commented on the program launch, "We’ve listened to what dealers have told us they need, and put together a streamlined and innovative offering, built to deliver positive results."
Additional details on the 2010 MSD Program can be obtained by contacting a local S.P. Richards Sales Representative.
S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning and breakroom supplies from all of the major industry manufacturers. S.P. Richards Company markets several private label lines under the brand names of Lorell, Integra, Sparco, Genuine Joe, Nature Saver, Compucessory, and Elite Image. The company operates 43 Distribution Centers in the United States and Canada.
Genuine Parts Company is a distributor of automotive replacement parts in the U.S., Canada and Mexico. The Company also distributes industrial replacement parts in the U.S. and Canada through its Motion Industries subsidiary. S. P. Richards Company, the Office Products Group, distributes business products nationwide in the U.S. and in Canada. The Electrical/Electronic Group, EIS, Inc., distributes electrical and electronic components throughout the U.S., Canada and Mexico. Genuine Parts Company had 2008 revenues of $11.0 billion.
