June 02, 2009

S.P. Richards Company, a wholly owned subsidiary of the Genuine Parts Company (GPC:NYSE) and leading wholesale distributor of business and office supplies, announced today...

S.P. Richards Company launches Engage, an email marketing program for dealers

Dealers looking for an economical, easy to use, and fully featured email marketing program to reach their customers, now have a new solution available. S.P. Richards Company has launched Engage in cooperation with leading email marketing service provider Constant Contact®. The Engage program provides dealers a gallery of HTML formatted emails to select from that can be used within specially designed office product themed templates on a co-branded S.P. Richards/Constant Contact website. Dealers will have access to the full suite of Constant Contact® features such as automated opt-in and unsubscribe functionality, reporting, surveys and more.

Larry Goodman, S.P. Richards Director of Marketing said, “E-mail marketing represents an extremely economical and effective way to educate, inform, and engage your existing accounts. We’re excited to offer dealers a program that helps them connect with their customers, and pleased to be working with Constant Contact® an industry leader with a superior customer service track record.”

S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning and breakroom supplies from all of the major industry manufacturers. S.P. Richards Company markets several private label lines under the brand names of Lorell, Integra, Sparco, Genuine Joe, Nature Saver, Compucessory, and Elite Image. The company operates 43 Distribution Centers in the United States and Canada.

Genuine Parts Company is a distributor of automotive replacement parts in the U.S., Canada and Mexico. The Company also distributes industrial replacement parts in the U.S. and Canada through its Motion Industries subsidiary. S. P. Richards Company, the Office Products Group, distributes business products nationwide in the U.S. and in Canada. The Electrical/Electronic Group, EIS, Inc., distributes electrical and electronic components throughout the U.S., Canada and Mexico. Genuine Parts Company had 2008 revenues of $11.0 billion.

About Constant Contact, Inc.
Launched in 1998, Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small organizations, including small businesses, associations, and nonprofits.