March 02, 2009

S.P. Richards Company, a wholly owned subsidiary of the Genuine Parts Company (GPC:NYSE) and leading wholesale distributor of business and office supplies, announced today...

Red Cheetah activates SPR Enhanced Web Search engine for all S.P. Richards First Call Dealers

Industry System Provider Red Cheetah has turned on S.P. Richards Enhanced Search functionality for all SPR First Call Dealers. As a result of this change, Red Cheetah dealers now provide their customers an industry leading, easy and intuitive search engine. Additionally, dealers have the capability of uploading custom items into the search.

S.P. Richards Director of Marketing Information, Paul Gatens commented on the recent enhancement, "This is great news for Red Cheetah and S.P. Richards Dealers. End users will find the online search experience streamlined and efficient. Also, we’re hearing very positive feedback regarding dealers being able to upload their own unique skus into the search engine."

S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning and breakroom supplies from all of the major industry manufacturers. S.P. Richards Company markets several private label lines under the brand names of Lorell, Integra, Sparco, Genuine Joe, Nature Saver, Compucessory, and Elite Image. The company operates 43 Distribution Centers in the United States and Canada.

Genuine Parts Company is a distributor of automotive replacement parts in the U.S., Canada and Mexico. The Company also distributes industrial replacement parts in the U.S. and Canada through its Motion Industries subsidiary. S. P. Richards Company, the Office Products Group, distributes business products nationwide in the U.S. and in Canada. The Electrical/Electronic Group, EIS, Inc., distributes electrical and electronic components throughout the U.S., Canada and Mexico. Genuine Parts Company had 2008 revenues of $11.0 billion.

About Red Cheetah

Red Cheetah provides online software tools to better connect office supply dealers with customers and wholesalers. Designed by office dealers for office dealers, Red Cheetah is the only software company offering simple, powerful 100% web based software. Red Cheetah's software is built for small, mid-size and large dealers. The company site can be found at www.redcheetah.com.